New Arrivals
Samara Surf Camp Cap | 100% Hemp Crochet Cap
₹500
Testimonials
“I didn’t buy an outfit. I bought a vibe.”
Mumbai
“It’s nostalgic, but still fresh. Easily my favorite brand discovery.”
Benglore
“Eco-friendly without screaming ‘eco-friendly.”
Shillong
“You can tell care went into how these clothes are made. They feel durable, comfortable, and intentional.”
Delhi
1. we minimize it.
The first step is always reduce, reduce, reduce. We do that by using 100% organic cotton & linen, by using up-cycled materials & zero-waste techniques.
2. we measure it.
Second, we conduct a full life cycle analysis looking at material composition, sourcing and consumption to give us a specific footprint number for each garment.
3. we reverse it.
Finally, we offset 300% of this footprint, making it carbon negative, by investing in certified solar, wind, bio-gas offset projects. Oh, we also plant 3 trees for every product you buy, beyond the offsets.